WE THE PEOPLE is made for Americans by Americans. American exceptionalism, free markets, free people, free speech and limited government are what we stand for.

We want to reflect what we see as the exceptionally diverse identity of Americans across the country – diversity of thought, diversity of experiences and diversity of everything that makes up our society. We are proud of the values that our brand stands for because those values unite people across every walk of life.

WE THE PEOPLE takes things a step further – a portion of the profits from every sale goes directly to supporting causes that reflect the values our community stands for.

Every sip is another step towards freedom. Drink up!

The Working Warrior Foundation is a 501(c)3 committed to raising money for  members of the special ops and military communities. We have a strong network of corporate, academic, and non-profit partners to help us accomplish our mission.

Working with corporate, academic, and other non-profit partners, we provide crucial assistance to heal the wounded, help the families of those we have lost, and support those who are still serving.